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From Modest Trading Business to Global Manufacturer: Des General Trading PLC's Remarkable Journey.

Des General Trading PLC, which was established in 1997 by Desalegn Tesfaye Adhanom, has expanded from its humble beginnings as a modest trading business to become a significant manufacturer with operations spanning five factories and four retail stores (Des General Trading PLC, 2022). The company has grown its capital by 40 times to more than 80 million Ethiopian Birr over the last 25 years, creating over 400 new jobs in the process. Des General Trading PLC is a manufacturer and distributor of a wide range of goods, including steel wool, melamine tableware, and industrial supplies, both domestically in Ethiopia and abroad to nations in Europe, Asia, and East Africa. Raw materials are imported from different parts of the world such as Egypt, India, China and Thailand. The company recently also started exporting to the following places Netherlands, India, Germany and China. The company is planning to expand on exporting in the future.

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Who We Are

Des General Trading PLC is a leading manufacturer and distributor of high-quality goods. With over 25 years of experience, we have grown from a modest trading business to an industry leader. Our diverse product range includes steel wool, melamine tableware, and industrial supplies. We serve both domestic and international markets, with operations across five factories and four retail stores.

Our Security

At Des General Trading PLC, we prioritize the security of our customers and stakeholders. We have implemented robust measures to protect sensitive information and maintain a secure environment. Our systems are equipped with state-of-the-art security features, and our employees undergo regular training to promote awareness and vigilance.

Our Process

Our streamlined process ensures efficient product delivery. We invest in research and development, source high-quality materials, maintain stringent quality control, and provide exceptional customer service. From manufacturing to distribution, we prioritize excellence and customer satisfaction.

Company history at a glance

Building Success Through Innovation: Des General Trading PLC - A Leading Manufacturer and Distributor of Quality Goods

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Signing contract with major investor

Des General Trading PLC was founded by Desalegn Tesfaye Adhanom. Starting as a modest trading business, the company embarked on a journey that would shape its future.

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Steady Growth and Diversification

The company experienced consistent growth and expanded its operations, diversifying its product range to cater to evolving market demands.

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Transition to Manufacturing

A significant milestone was achieved as Des General Trading PLC established its first manufacturing facility. This marked a pivotal transition from trading to manufacturing, enabling the company to exercise greater control over product quality and production processes.

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Expansion of Operations

Driven by its success, Des General Trading PLC expanded its operations further by opening additional manufacturing facilities and retail stores. This expansion allowed the company to cater to a wider customer base and meet the growing demand for its products.

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Capital Growth and Global Reach

Des General Trading PLC witnessed remarkable progress, with its capital growing by 40 times to over 80 million Ethiopian Birr. The company also expanded its market reach, exporting goods both domestically and internationally to nations in Europe, Asia, and East Africa.
Importing Raw Materials and Expanding Export Markets To ensure the highest quality standards, the company began importing raw materials from different parts of the world, including Egypt, India, China, and Thailand. Furthermore, Des General Trading PLC ventured into new markets by exporting its products to the Netherlands, India, Germany, and China.

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Continued Success and Future Expansion

Des General Trading PLC continues to thrive as a leading manufacturer and distributor of a wide range of goods, including steel wool, melamine tableware, and industrial supplies. With a strong foundation and a commitment to innovation, the company plans to further expand its exporting capabilities and explore new opportunities in the future.

Why choose Des Ethiopia for your business

When it comes to choosing a trusted partner for your business, Des Ethiopia stands out for several compelling reasons. Our commitment to delivering quality products, backed by over 25 years of experience, ensures that you receive reliable and top-notch goods.
our dedication to sustainability and customer satisfaction sets us apart as a reliable and responsible choice for your business needs.

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